Carmichael Lynch Spong
General Mills Milk & Cereal Bar Media Kit

The challenge on this project was to design something for our customer, CLS, to send out a package of the enclosed General Mills cereal bars as a media kit. They gave us the basic information regarding how they wanted the box designed, and our CAD department began to create the perfect box to hold the desired components. After the initial ideas were developed, a meeting was set with the Planner on the project, the CAD Manager and our Lettershop Manager to confirm that the box designed would be the best solution to safely mail the product through the U.S. postal system.

We made the client a prototype and by showing this to the client, we dispelled any concerns they had that we could produce this product. An additional recommendation was made to the client that if we were to wafer-seal and shrink-wrap the box it would give added protection for mailing and the customer agreed.

Hats off to our CAD department once again for designing this piece from start-to-finish.

PACKAGING CASE STUDIES

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