BI/GTE Directories

The Challenge:
The critical component of the project was the "brochure". A primary goal for the brochure was to achieve a multiple layered look and several options had to be considered. Also, there were concerns about cracking of the stocks used; no cracking would be acceptable.

The Imagine! Solution:
To achieve the brochure's multiple-layered look, we printed on both white stock and clear vellum. In order to prevent any cracking of the vellum when folded, we scored and hand folded this portion of the brochure. During this process, we also made sure that the scoring and folding of the two sections were aligned perfectly to each other since they folded into each other.

The final kit assembly was completed at Imagine! Print Solutions. We also produced the theme letterhead, envelopes and theme labels.

(Note: The brochure is unique in that it offers a trip to Montreal if read from the front and a trip to Switzerland if read from the back!)

COMMERCIAL CASE STUDIES

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